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Yearly Archives: 2021

Green Labels: Choosing Eco-friendly Label Materials

Green Labels: Choosing Eco-friendly Label Materials
This Earth Day, we wanted to take some time to reflect on how label material and printing decisions can influence the environmental impact of wine, craft beer, spirits, CBD, and other products.  Many of our customers are working to do their part to reduce the impact their processes and products have on the environment.  One…
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5 Ways to Make Your Cannabis Label Stand Out

5 Ways to Make Your Cannabis Label Stand Out
You have mere seconds to capture a consumer’s attention to get them to notice your product, pick it up, and ultimately purchase. In an ever-growing sea of cannabis and CBD product options—both at in-person retailers and online—how do you make your label stand out?  The label on your product can have a significant impact on…
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5 Ways to Make Your Craft Beer Label Stand Out

5 Ways to Make Your Craft Beer Label Stand Out
On store shelves, you have seconds to capture a buyer’s attention to get them to notice your beer, pick it up, and ultimately purchase a can or a case. In a flood of craft beer options—both at retailers and online—how do you make your beer’s label stand out? In its research, Nielsen reports that 70%…
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How to Display Your Label for Ecommerce Sales

How to Display Your Label for Ecommerce Sales
The world took a drastic shift to the digital world in 2020. Many businesses, specifically ones that strived within the offline world—through brick-and-mortar retail sales, tasting rooms, and events—have had to adapt to the changing world. In brick-and-mortar stores, consumers wanting to buy wine, beer, spirits, cannabis products, and other products can touch the product,…
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5 Ways to Make Your Wine Label Stand Out

5 Ways to Make Your Wine Label Stand Out
You have mere seconds to capture a consumer’s attention to get them to notice your bottle, pick it up, and ultimately purchase. In a sea of wine options—at retailers and online—how do you make your label stand out?  There are steps every buyer takes in selecting a new wine off the shelf: Step 1: Something…
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